Piecing Together the Perfect Media Plan

I'm a puzzle lover. I bring a 1,000-piece puzzle on almost every vacation. That's why I love creating media plans—they're like giant puzzles. But with media plans, some pieces are missing, and you have to create them yourself. It's satisfying when everything fits together perfectly. Your media plan should be a picture of the future, combining historical data, industry trends, and your goals to predict outcomes, allocate budgets, and tailor messages across channels. A well-crafted media plan...