Surviving the Political Ad Surge ⤴

Surviving the Political Ad SurgeTips for Media Planners During the Election The presidential election always shakes up the media landscape, making it a dynamic and unpredictable time for anyone involved in media planning and strategy. Here’s a look at how this political rollercoaster ride impacts the media world: Your costs are going to go up. Election years are like Black Friday for media outlets—everyone's throwing big money at digital ad campaigns, especially on social media. Did you know...